Your team distributes thousands of items every season. Every jersey, hat, and giveaway item is a missed data point. Vonga closes the gap between the physical fan touchpoints you already have and the first-party data you need.
Email clicks, website visits, social engagement, app behavior — all tracked in detail. Your digital fan picture is reasonably complete.
The fan who bought a jersey at your team store? No data. The fan who caught a t-shirt at a giveaway night? No data. Physical touchpoints generate nothing.
More fans interact with your physical merch in a season than open your emails, visit your website, or use your app. And you know almost nothing about them.
Vonga doesn't replace your digital data sources — it adds the physical layer that's been missing. Think of it as the connection between your fans' real-world behavior and your fan database.
A Vonga NFC chip embedded in any merchandise item creates a persistent digital identity for that physical object. When a fan taps it, data flows into your platform: who tapped, when, where, how often, what they engaged with.
The outcome: Physical fan touchpoints that were previously invisible to your data strategy become active contributors to your fan database.
Unlike form fills and email signups, Vonga profiles build from actual behavior. A fan who taps the same jersey 8 times over a season tells you something real about their engagement level — without ever filling out a form.
The outcome: Fan profiles that reflect real-world engagement patterns, not just declared preferences.
Vonga works with whatever your existing supplier makes — jerseys, hats, giveaway items, hard goods. We're not a supplier; we're an intelligence layer. Your supply chain doesn't change. The data layer activates on top of it.
The outcome: Zero procurement disruption. Your supplier keeps their contract. Your fans get connected products. You get the data.
Vonga data integrates with the tools your team already uses. API and webhooks on Arena and Stadium tiers connect fan profile data to your ticketing system, email platform, CRM, or custom analytics stack.
The outcome: Fan intelligence that flows into your existing workflow — not a siloed dashboard you have to check separately.
Any merchandise item your supplier makes — with a Vonga NFC chip embedded during production.
Fan holds phone to item. No app. No friction. Tap event logged with location, time, device type.
Data point links to existing profile or creates a new one. Progressive profiling builds automatically over time.
Dashboard, segmentation, Von AI insights, sponsor portal, campaign tools — all powered by the accumulated data.
Link physical item engagement to fan segments. Know which fans are your most engaged — not from ticket scans, but from how they interact with your physical presence in their lives.
Where are your fans when they tap? Where does your gear travel? Real-time geographic data from physical fan touchpoints — not just your venue footprint.
What do fans engage with when they tap? Track content performance across campaigns, items, and fan segments. Know what your audience actually cares about.
Connect sponsor activations to verified fan engagement. Which sponsor's content drove the most taps? Which activation converted into action? The data is there.
Track fans who tap the same item multiple times. Repeat tappers are your most engaged fans — and the first cohort to build deeper campaigns around.
Fans who tap multiple items across your program get linked in the platform. One fan profile, even across jersey and hat and giveaway item taps.
Your merch is already reaching fans. Now make it return data. See the Vonga platform and understand exactly what your physical fan touchpoints could be telling you.
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