Most fan engagement platforms are built on what fans do digitally. Vonga knows what fans do in the real world — who taps what, when, where, and how often. That's the data layer that's been missing.
Your fan database knows what fans do online. It knows almost nothing about what they do in the physical world.
This is a digital-only picture. It misses everyone who engages with your brand through physical touchpoints.
Physical fan touchpoints are your largest channel. They generate the most real-world engagement. And they contribute zero data to your fan database today.
Platform that turns physical fan behavior into actionable intelligence. No app required. No form fills. Just data from real-world engagement.
Every fan tap creates or enriches a profile in the Vonga platform. Location, time, content engagement, repeat behavior, device type. Progressive profiling builds automatically — each tap makes the picture richer.
The intelligence it delivers: Know your most engaged fans from real-world behavior, not self-reported preferences.
Slice your fan database by engagement score, tap frequency, geographic location, content preference, and item type. Build campaigns that reach the right fans with the right message at the right moment.
The intelligence it delivers: Campaigns that land because they're based on how fans actually behave — not demographic guesses.
Know what fans engage with when they tap. Which content drives repeat behavior. Which campaigns convert to action. A/B test two experiences off the same physical item and let the data tell you which wins.
The intelligence it delivers: Content strategy grounded in what fans actually consume — not what you think they want.
Weekly summaries, anomaly detection, and trend alerts generated automatically by Vonga's AI layer. Know that engagement spiked on item X. Know that sponsor Y is underperforming before they ask. Get insights delivered, not discovered.
The intelligence it delivers: Proactive intelligence — not reactive reporting you build after the season ends.
Build campaigns for your top 10% most engaged fans. Run different experiences for fans who tap at venue vs. fans who tap at home. Reach alumni separately from current students.
Enabled by: Fan segmentation built from behavioral data.
Know which giveaway items generate the most ongoing engagement, not just the most game-day pickup. Shift your giveaway budget toward items that keep working months after the event.
Enabled by: Item-level engagement analytics across the full season.
Map how casual fans become regulars. See where your most loyal fans started. Identify the engagement moments that drive long-term retention and build campaigns that replicate them.
Enabled by: Progressive fan profiles built from repeat physical interactions.
Discover where your fans are when they engage. Where your gear travels. Which neighborhoods, cities, and regions are your brand's physical reach — not just your venue's digital reach.
Enabled by: Location data from every tap event.
Know which fan segments are engaging with sponsor content. Build sponsor packages around real engagement profiles — "here's who your activation actually reached" — instead of demographic estimates.
Enabled by: Per-tap sponsor attribution across the fan database.
Compare engagement rates across seasons, campaigns, and items. See whether your fan intelligence is growing. Track the metrics that show your physical fan program is working.
Enabled by: Persistent fan profiles that carry across seasons.
Fan intelligence from the physical world — built through your existing merch program. See the Vonga platform in 20 minutes.
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